Designing a website for healthcare organization is drastically different from designing a standard web page because here you will need to empathize with the targeted audience. Unlike traditional web design process where the designer has to go extra miles to make the design stand out, in medical web design, designers have to work really hard to come up with compelling design that address the specific needs of the people.
Medical Industry is facing a new kind of challenge these days thanks to the unprecedented development in the field of technology. People are no longer asking their friends before making an appointment with doctors, they are going online. People are now in the habit of using reviews of doctors in different online review websites and visiting the websites of doctors for further information. This is exactly the reason why people in the medical sector are waking up to the fact that their web presence need to be spruced up on an immediate basis. However, if you have no idea how to make your medical website look great and stunning, here are some tips to follow –
1# Make it Look Simple
Don’t ignore the obvious fact that people don’t visit a medical website to witness some awesome graphics or great copy writing skills; nope, most of us visit medical website because we are desperately in need of some information. Therefore, it makes sense that you keep things simple. You should not make the website cram up with excessive graphics because that would make the website load slow unnecessarily.
2# Have Clear Hierarchy
Mistrust, confusion and exhaustion are the three hallmark qualities of a bad website and you can imbibe these all these qualities in your website by opting for a complex navigation. This is the worst thing that you wish to have on a medical website. People who are visiting medical website are in need of vital information and the best to locate the information is by utilizing the navigation of the website. Therefore, you need to make sure that the navigation of your website is simple and it reflects the hierarchy of the website in a plain and simple way.
3# The Purpose of The Website
Before you start designing your website, you need to identify the purpose of the website. What you want your visitors to do once they land on your website? Do you want to browse the website for more information or you want them to visit the contact us page to call the representative right away? These are some vital questions that need to be answered before you start working on the website. For example, if you want to browse some other sections of the website, it makes sense to include links of some articles or blogs posts in the landing pages; however, if you want them to contact you right away, you need to include some Call to Action buttons.
4# Don’t Ignore Social Media
Some people just visit a website in order to find the social media accounts of the website. Love it or hate it, more and more people are using social media to communicate with brands and organizations and medical industry is no exception. Since people love to connect on social media, you need to include links of the social media accounts of the medical organization on the top left section of the website [as this is the standard practice].
5# Don’t Confuse the Readers
Sometimes you will come across a website that makes you wonder what this website is all about. Yes, there are probably hundreds of websites out there and they fail to convey a clear message to their targeted audience. What a shame. You should not follow them at any cost. Rather you need to work hard to make people feel at home whenever they visit your website. An inviting welcome message along with words that clearly describe what you offer is going to do the trick for you. Just don’t leave any room for confusion and you will be fine.
6# Use Website Builders
Sometimes building a website from scratch could be overwhelming for people who have not that much level of authority on CSS or HTML. Don’t worry though as there are hundreds of website builders available that can help you develop a website from the very beginning without requiring you to master the art of hosting or coding a website. Visit this review of the best medical website builders in case you have no idea which website builder is going to serve you best.
Last modified: July 3, 2025